Locations in Google Search: SEMrush It's no Phone Number List that Google has been discussing HTTPS as a ranking factor for several years, and recently started showing non-secure messages in Chrome for data entry on all non-Phone Number List sites. What should you do with HTTPS? There's no doubt that switching to HTTPS will give your site a slight boost in Google search results against any non-HTTPS competitor sites, but Phone Number List importance of HTTPS as a ranking factor does vary by industry.
For example, if we look at the data on Phone Number List from Searchmetrics' study of industry ranking factors, you'll see that Google seems to place more emphasis on HTTPS in sensitive industries like finance than in industries like travel. https Percentage of HTTPS sites in the top 10: Searchmetrics Phone Number List This means that if you're trying to rank for sensitive industries like financial services or for a lot of short-tail keywords, you should prioritize moving to HTTPS to avoid losing out to the competition. page speed The importance of page load speed has been increasing since mobile searches overtook Phone Number List in 2015, and Google has been aggressively promoting page speed as a ranking factor since 2016. In fact, recent data shows that the minimum threshold for top 10 page load times continues to increase.
In a recent talk at SMX, Searchmetrics' Marcus Phone Number List reported that, according to their research, the average page load time for the top 10 search results decreased (speeded up) by 2 seconds Phone Number List to 2016. Average page load time for top 10 search results (2017 vs 2016): Searchmetrics How should you handle page speed? Average page load times for the top 10 results are getting faster, so if you Phone Number List to preserve or improve your performance in Google search results, you must take action to continuously reduce page load times across your site.